The fashion industry is in a whirlwind. Consumers, bombarded with options and fueled by a desire for instant gratification, demand more from brands than ever before. Adaptability and speed are no longer luxuries but necessities. However, the key lies in achieving this agility while minimizing unsold inventory and maximizing full-price sales. Brands that can react to trends instantaneously, cater to individual preferences, and deliver at a record pace without sacrificing profitability are the ones carving out a winning niche. This approach allows them to avoid the pitfalls of fast fashion, characterized by high volumes of low-quality, disposable clothing, and instead focus on sustainable, in-demand products that command premium prices.

Enter Prompt.ly, a game-changing innovation in Direct-To-Garment (DTG) printing business models solution developed by Twinery, the innovation arm of MAS Holdings, South Asia's largest apparel-tech company. This breakthrough isn't just about printing designs – it's about completely transforming the business model paradigm for brands.

Traditionally, the journey from design concept to distribution center can take a staggering 90 days. This lengthy process involves intricate phases of design, development, material sourcing, and production, all of which contribute to slow delivery times and often leave brands predicting and scrambling to meet consumer demands. Prompt.ly cuts this lead time down to a mere 72 hours.
Empowering brands to deliver products to consumers at an unprecedented pace, capitalizing on trends and celebrations while ensuring zero unsold stock and every product being sold at full price in a fast-paced market.

Unleashing Design Creativity with Sustainable Practices

Prompt.ly leverages a patented printing process that allows for intricate designs to be printed directly onto finished garments. This eliminates the need for pre-printed fabrics, marking a significant shift towards a more sustainable and lean production model. Fabrics are utilized efficiently, minimizing waste and aligning with growing consumer demands for eco-conscious practices.

According to Gary Bravard, Adore Me's Co-Founder and Chief Business Officer, who has used the Prompt.ly business model solution for 5 years. “Initially, Adore Me was impressed with the business unlocks that Prompt.ly's on-demand printing enabled for its customers, and with its ability to be on-shored in Tijuana, Mexico, now Adore Me can offer our customers designs that they care, love, and want to get much faster than we could have previously. With the integration of AI and image generation, we are able to give them new design freedoms at the touch of their fingertips and a prompt.”

While Gary believes “customization is not the only way forward in the fashion landscape, it can help differentiate brands' offerings while giving customers what they want.”

Empowering Brands, One Design at a Time

One of Prompt.ly's key strengths lies in its ability to address the challenge of Minimum Order Quantities (MOQs) and lengthier production lead times. Traditionally, brands are forced to commit to large quantities of a specific design upfront, a significant hurdle for emerging brands or those experimenting with new styles. This can lead to excess inventory if the product fails to resonate with consumers. On the other hand, if a design takes off, brands can be left scrambling to refill out-of-stock items and waiting through lengthy production cycles.

Promptly eliminates this problem. By removing MOQs, brands are empowered to create one-off designs and experiment with small-batch production runs. This reduces the risk associated with unsold inventory, encourages design innovation, and caters to niche markets with unique preferences and with shorter lead times, brands can respond to market trends at unprecedented speeds.

A Seamless Workflow: From Design to Delivery

The Prompt.ly business model solution is designed to empower brands throughout the entire production cycle. Here's how it works:

• Market ready: Brands can choose from a catalogue of blanks ranging from sports bras to boxers, bralettes to panties.
• Virtual Design and Order Confirmation: Brands can create and market designs virtually, securing orders before production begins.
• Limited Production Runs: Once orders are confirmed, designs are printed on demand onto blank garments using our patented printing process.
• Strategic Locations: With production facilities strategically located in the U.S., Mexico, and France, orders can be fulfilled within 24 hours.
• Direct Delivery: Products can be shipped directly to brand distribution centers or consumers, catering to both individual and mass market needs.

Hyper-Personalization: Beyond Efficiency

Prompt.ly's DTG business model extends beyond efficiency to fuel creativity. This business model allows for hyper-personalized designs, catering to individual preferences and niche market trends. As Prabath Seneviratne, Tech Commercialization Lead at Twinery explains, "Prompt.ly gives brands the ability to craft vibrant production runs anchored to any theme relevant to consumers – from specific awareness days to trending designs, pop culture references, or even personalized sentimental messages."

As you have learned, the holistic vision behind Prompt.ly ensures that it is not just about printing; it is a business model solution. That represents a comprehensive approach to the intimate and athleisure wear production process, transforming the design-to-sale journey. By slashing lead times, eliminating MOQs, and utilizing water-conserving zero-effluent printing methods, Prompt.ly empowers brands to navigate the ever-evolving fashion landscape with unparalleled agility and responsiveness.

A Promising Future for Intimate Wear Production

Twinery's established partnerships with leading global fashion brands are a testament to Prompt.ly's effectiveness. As the team continues to refine and expand the platform's capabilities, its commitment to meeting the evolving market needs of brands and consumers which signals a promising trajectory for Prompt.ly's continued success in revolutionizing the intimate wear industry.

In Conclusion

Prompt.ly signifies a paradigm shift in how clothing, specifically intimate and leisure wear, is designed, produced, and delivered. This innovation empowers brands to navigate the fast-paced fashion landscape by prioritizing speed, sustainability, and customization.