Our purpose is to bring normalcy to women’s lives from menarche to menopause, and everything in between, supporting them through the ups & downs of Womanhood. We provide innovative functional, lifestyle and wellness-oriented solutions for menstruation, menopause, urinary incontinence, and pregnancy.

The highly absorbent, washable and reusable period panties we produce are designed to replace sanitary pads and tampons, providing a sustainable alternative while addressing the variety of menstrual needs and urinary incontinence. Our product line also includes period swimwear with technology to keep wearers leak free when submerged.

To tackle the harsh symptoms of menopause, we integrated our patented advanced anti-flush technology to menopausal clothing ensuring the breathable fabric keeps wearers cool, dry and odour free.

To support women through the challenges of pregnancy and breastfeeding, we innovated a revolutionary stretchable bra that is safe and comfortable to wear from maternity to nursing and long after.