Thriving Communities

In January 2025, the MAS Bodyline 1 facility implemented a CSR initiative focused on supporting education through the donation of essential school supplies to Grade 1 students. Titled “Akura – Providing Stationery Packs to Grade 01 School Children,” the programme was internally initiated in response to the financial pressures faced by employees and their communities at the start of the school year.

Recognising the burden associated with back-to-school expenses, the initiative mobilised collective support across all departments within the facility. Through internal fundraising efforts, the team raised LKR 1,040,000, which was utilised to provide 200 fully-equipped stationery packs. Each pack included essential learning materials along with a school bag, ensuring children were adequately prepared to begin their educational journey.

A total of 600 internal volunteers contributed approximately 1,200 volunteering hours to successfully execute the project in the Kalutara district. The programme directly benefited 200 children, while also easing financial strain on employees and strengthening connections within the community.

The impact of the initiative was evident both at the individual and organisational levels. Employees expressed relief and appreciation as the support reduced their back-to-school expenses, while also fostering a stronger sense of belonging and unity within the workplace. Additionally, the programme enhanced engagement with the wider community, reinforcing MAS Bodyline’s role as a socially responsible organisation. Overall, the Akura initiative demonstrated how collective action within the organisation can create meaningful social impact, particularly in times of economic difficulty, while contributing to long-term educational and social development.

We also supported targeted initiatives aimed at addressing the needs of vulnerable communities, with a focus on both care and awareness.

In Semarang, Indonesia, MAS Silueta collaborated with YKAKI, a child cancer support organisation, to launch the “Dare to Be Bald” initiative. This programme provided crucial support to 120 children undergoing cancer treatment through a combination of awareness-building, community engagement and direct assistance.

Key activities included a community marathon fostering solidarity, a blood donation drive that collected 150 pints of blood and the distribution of essential care packages covering hygiene, nutrition and household needs. Furthermore, the initiative involved public and private partners like the Red Cross Indonesia and the Social Security Agency for Health, broadening its reach and impact.

Beyond immediate support, the initiative significantly raised awareness, empathy and community engagement around childhood cancer.

MAS Bodyline II's Sri Pada (Adam's Peak) Cleanup Project is a large-scale environmental initiative dedicated to preserving one of Sri Lanka's most culturally and ecologically important sites.

The project mobilised 450 employee volunteers, who collectively contributed over 10,800 hours to a comprehensive clean-up from the summit to the base of the pilgrimage route. This effort resulted in the collection and responsible disposal of 4,000 kg of waste at the Pradeshiya Sabha, Nallathanniya.

The project received support from over 10 external partners, including public institutions like the Police and Army, which significantly enhanced its scale and effectiveness. Beyond restoration, the initiative also served as a platform for awareness-building, reinforcing responsible waste management and environmental stewardship among volunteers and the wider community.

On 25 July 2025, employees of MAS Bodyline 1 organised the Annual Alms Giving at Wadaththa Temple in the Puttalam district, a rural community where the temple plays a central spiritual and cultural role. This fully employee-led initiative aimed to preserve cultural traditions while strengthening engagement with the local community.

Over two days, employees contributed more than LKR 420,000 to support the programme. A total of 4,000 internal volunteers dedicated approximately 2,400 volunteer hours, preparing and serving meals for resident theros and visiting devotees. All arrangements — including food preparation, transportation and logistics — were managed with care to ensure the highest quality of offerings.

The initiative benefited around 100 community members and was supported by key local stakeholders, including MEPA and the Divisional Secretariat Office. Overall, the programme fostered a strong sense of unity and pride among employees while reinforcing MAS Bodyline's connection with the local community.

On 3 May 2025, MAS Silueta Indonesia commemorated International May Day by organising the “Voices of Labour: Honouring Hands that Build the Nation” Worker Appreciation Programme in Semarang, Central Java. The initiative was designed to recognise the contributions of workers while promoting health, wellbeing and awareness of labour rights.

The programme engaged approximately 350 participants from the labour community and surrounding areas. A blood donation drive conducted in collaboration with the Indonesian Red Cross recorded 96 successful donors, contributing around 100 pints of blood. Free medical check-ups were also provided to 150 participants, including screenings for blood pressure, BMI and blood sugar.

An awareness session led by the Manpower and Labour Department of Semarang focused on fair labour practices, workplace dignity, and grievance mechanisms, reaching all participants. Additional activities, including a health walk and community engagement elements, further strengthened participation and awareness.

Supported by four key stakeholders, including local authorities, the initiative reinforced community engagement, enhanced health awareness, and demonstrated MAS Silueta Indonesia's continued commitment to worker wellbeing, inclusion, and responsible social impact.

MAS Arya Indonesia organised the Campurejo Cup V — Football Competition 2025, a community-based sports initiative held over three weeks from 23 June 2025 in the Campurejo area, Kendal, Central Java. The biennial tournament was designed to promote healthy lifestyles while strengthening community engagement and local networks.

The tournament brought together 21 local football teams, engaging approximately 670 participants and spectators. MAS Arya Indonesia supported the event by providing essential equipment, including soccer balls, fair play flags and corner poles, ensuring smooth execution of the competition.

The initiative was further strengthened through partnerships with four key stakeholders, including local authorities, private sector organisations and a medical clinic. Partner contributions supported operational costs, while on-site medical assistance ensured participant safety throughout the tournament.

Overall, the Campurejo Cup V served as a platform to foster teamwork, healthy competition, and sustained community engagement, reinforcing MAS Arya Indonesia's commitment to promoting wellbeing through sports.