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MAS Holdings
06

THE NEXT
PHASE BEGINS…

The Plan for Change 2030

As we approach the conclusion of our 2020–2025 Plan for Change, we are entering a new phase in our sustainability journey — building on the progress achieved while responding to a rapidly evolving global context.

Over the past five years, we have strengthened our foundations across renewable energy, sustainable materials, circularity, and social impact. At the same time, rising climate urgency, shifting regulations, and increasing stakeholder expectations are reshaping what is required of us.

Recognising that change is an ongoing process, 2025 marks the formal launch of our Plan for Change 2030 — our next phase of ambition.

Building on the momentum of the past five years, the 2030 Plan sets clearer priorities, measurable outcomes, and stronger accountability across the Group, embedding sustainability more firmly into business decision-making and long-term value creation.

How the Strategy was Developed

The 2030 strategy is grounded in a structured and forward-looking process:

  • Reflection on performance under the 2020–2025 Plan
  • Horizon scanning of global sustainability and regulatory trends
  • Stakeholder engagement across internal and external groups
  • Benchmarking against industry peers and leading practices
  • A refreshed materiality assessment to prioritise critical issues

These inputs ensure the strategy is relevant, credible, and grounded in business realities, while guided by science-driven insights and global expectations.

2020–2025 Plan

Focused on building a strong sustainability foundation and driving leading practices

The 2030 Plan

Designed through global benchmarking, stakeholder engagement, and science-based frameworks – positioning MAS for resilience, accountability, and long-term impact

A Pivotal Transformation – What has changed since Plan for Change 2025
Plan for Change 2030 represents a clear shift in our approach:
  • Ambition
    From incremental progress
    systemic transformation
  • Scope
    From operational focus
    value chain impact
  • Measurement
    From internal tracking
    science-aligned targets for climate and nature
  • Innovation
    From pilots
    scaled circularity transforming the core, advanced materials, and regenerative approaches
  • Social Impact
    From empowerment
    structural change addressing equity, accessibility, and livelihoods

Where we Focus Next…

Plan for Change 2030 focuses action across three core pillars:

PRODUCTS

Scaling circular product systems, advancing next-generation materials, and embedding sustainability into design and innovation to transform the core

LIVES

Strengthening wellbeing, advancing equity and inclusion, and deepening impact across our workforce and deepening community partnerships building climate resilience & climate adaptation.

PLANET

Accelerating decarbonisation, improving resource efficiency, advancing nature-positive outcomes, and strengthening supply chain engagement.

Delivering on our Strategy

As we begin execution, our focus is on translating ambition into delivery:

  • Embedding targets into business planning and decision-making
  • Developing pillar-level roadmaps and priorities
  • Establishing baselines, systems, and governance structures
  • Strengthening measurement, accountability, and reporting
Looking Ahead

Plan for Change 2030 moves MAS from foundation to acceleration – enabling the scale and pace of change required to deliver meaningful impact across our operations and value chain.

Future Impact Reports will provide deeper insight into:

  • Governance and oversight structures
  • Materiality outcomes and refinements
  • Implementation roadmaps and priorities
  • Progress against targets and key indicators